Obama's Media Buys

Oct 25 2008

After of a number of weeks of "going negative" and constant sparring, it feels like the Obama campaign is getting back on track with its core message.

They also seem to be ramping up their media buys. Today they released a new 2 minute long commercial focused on the next four years. Moving beyond the last eight years, this spot is forward looking and compelling.

And on October 29th, Obama will purchase 30 minutes of prime airtime in the 8pm slot on multiple networks (they appear to be NBC, CBS and FOX, thought this is still unconfirmed). I'm no political export or historian, but this approach of buying extended blocks of airtime feels both ground breaking and wonderfully aggressive. Rather than coasting in, this campaign is pressing all the way to the finish.