Dove Real Beauty

Oct 17 2006

Below is a video made by Dove as part of their campaign for real beauty.

The video itself is a very powerful and concise portrayal of how beauty is constructed. It's also a reflection on the remarkable skill of the "magicians" (makeup artists, hair stylists, digital artists) who fabricate our reality. Despite the value of this video, the fact that Dove, a purveyor of "beauty" enhancing products, created it seems like thinly veiled camouflage for a marketing campaign. Or is it actually a genuine gesture of corporate responsibility?