The company formerly known as Apple Computer Inc is now simply Apple Inc. This was announced by Steve Jobs at the 2007 Macworld keynote address. He also unveiled the new iPhone, amongst other gadgets.

The phone itself is a kind of mashup of capabilities and in the spirit of Web 2.0 is evolving the smartphone into a new form of media platform (Hardware 2.0 ?). Like a software mashup, the phone combines a number relationships (Cingular, Google, Yahoo) and technologies (Multi-Touch Interaction, etc.) to provide multiple services (IMAP email, maps, directions, music and photos).

Apple's re-branding, devices like the iPhone, PSP, Zune, etc and the emergence of online computing services (Amazon's Elastic Compute Cloud and Google's & Spreadsheets" target="_blank">Docs & Spreadsheets) is adding further proof that the desktop computer is dead.